Consumers Choose Products With More Tech Specs

Interesting Article: http://gizmodo.com/5110687/consumers-choose-products-with-more-tech-specs

A recent study in the Journal of Consumer Research reveals that we are heavily influenced into choosing products with heavy technical specs—even when those specs mean nothing.

Five related studies were performed in which participants had to choose between two items in various categories, including digital cameras, towels, sesame oil, cell phones, and potato chips. And in every study, the participants preferred the items with the most specifications.

The study's author concludes that there is indeed a practical lesson for marketers here, though I'm pretty sure that digital cameras alone have pretty much proven that point already. [Lab Spaces Thanks Elizabeth!]

 

Behind The Curtain: The Trouble With the iPhone Apps Business

Behind The Curtain: The Trouble With the iPhone Apps Business



Posted using ShareThis

Etherpad Shows Google Docs How It’s Done

Etherpad Shows Google Docs How It’s Done

Posted using ShareThis

360 Cities Brings Stunning Spherical Panoramas To Google Earth

360 Cities Brings Stunning Spherical Panoramas To Google Earth

Posted using ShareThis

NOW – Visually displayed by Sprint

This is a very fancy representation of  the blogosphere… slightly overpowering, but pretty darn interesting. It’s also well set to expand with the incorporation of widgets for iGoogle, Yahoo, Vista, etc.

I saw the original snip on the rb.trends blog, which links to the article here: http://infosthetics.com/archives/2008/11/statistical_visualization_ueber-widget.html

I looked it up at http://now.sprint.com/widget/ and shot my view of now below.

The phrasing makes me think back to Eckhart Tolle, a very interesting author and speaker. Less about technology (in all respects) than about learning from one’s self… and experiencing the Now. Check out his teachings here: http://www.eckharttolle.com/eckharttolle-powerofnow

Soccer Game Viewing – Via Feel

I can see so many applications for this technology for the blind… and wouldn’t you know it that entertainment tech is leading the way.

from: http://www.unwiredview.com/2008/10/31/swedish-technology-cell-phone-vibrations-might-let-us-watch-soccer-games-without-actually-watching/

So, whenever someone kicks the ball, your phone should vibrate. The vibrations should be of different frequencies and lengths, according to the area where the ball is located. If it’s in midfield, for example, the phone should produce a weak, short-time vibration. When someone scores a goal, the vibration could be long and more powerful.

Turning Pedometers into Interactive Games = Great Idea

This is from here: http://gizmodo.com/5065140/bandai-rpg-pedometers-like-nike%252B-for-the-extra-masochistic

“As users walk, their characters will both level up and reach new destinations on the map, unlocking new chapters in a story that unfolds over 90 days of exercise.”